Toyotas Advertising and Sales Promotion Campaigns Essay

Toyotas Advertising and Sales Promotion Campaigns - Essay Example This mix of strengths are, a very good understanding of market conditions in the different markets around the world, a very focused segmentation, targeting, and positioning to address these market conditions, speed and flexibility in manufacturing to meet the needs of these of these markets, commitment to lean manufacturing techniques and quality, to remain competitive, and provide value for money to their customers, and forward looking marketing strategy that attempts to incorporate new and emerging technologies into their products, to blaze trails in the new directions that automobiles are expected to take. Â  The weakness of Toyota lies mainly in its dependence on the automobile segment. Toyota has a diversified range of business activities that include automobiles, material handling equipment, textile machinery and electric components. Yet, there is over-dependence on the automobile sector as can be seen from the revenue generation. The automobile segment contributes 52% of the total revenue of Toyota. Looking at the changes that have taken place from 2000 to 2004 in terms of sales per employee, there has been a reduction causing a decrease in revenue per employee. This has had a negative impact on the productivity and efficiency levels in Toyota. (Toyota Industries Inc. Company Profile). Â  The oil prices have skyrocketed in the recent past and show no sign of decline with increased energy consumption from the emerging economies of populous countries like China and India. The worldwide focus has changed to looking for alternative sources of energy, including use in automobiles.