Forum Discussion - Coca-cola Company Essay Example | Topics and Well Written Essays - 250 words

Forum banter - Coca-cola Compevery - Essay Exampleriations.So, before releasing any campaign inthe localmarket, the field of study office of the familiarity studies the future impact in country and modifies it per local culture before the release.The company ensures that their marketing strategy includes local, internal and regional traditions as well as customs. In Tunisia, the company sponsors the national football team, and engages the most popular singers to spread its message. As part of the CSR policy, the company sponsors students from this country for studying at Kelly School of Business at Indiana State University ona regularbasis (Wagner). convey for your response. As you know,Coca- the skinny isa global corporation with appropriate company structure. An essential part of companys global business strategy, the sponsorship decisions are taken by integrated marketing department, located in provide ofCoca-Cola Company. This department of the company is responsible for spo nsorship, licensing and global media marketing strategies (Coca Cola).Since 1928, the company is sponsoring the Olympics, a global event handled only if by an integrated marketing department. Although, the company has been split in two parts -- Coco Cola Americas and Coca Cola International, the event will be promoted by both Coca Cola companies in their respective areas.AlthoughCoca-Cola isa global company and usesthe globalapproach for marketing its products,the company policy regarding any ad campaign is to recognize the cultural and local variations and modify the campaign