Report on Air Asia Essay

The lane map of all the destinations covered by channelize Asia and ambiance Asia X argon also shown. Booking services Once the destinations argon selected the course times and the base prices will be displayed tenorAsia Go mien Asia Go ensures customers to book escape valves and the hotel dwell in their preferred destinations at the click of the mouse. AirAsia Credit Cards With the Air Asia credit cards, each customer is entitled for great deals and discounts on selected flights and purchases from Air Asia. AirAsia Insure Air Asia has its own go away insurance, which is Air Asia Insure travel protection.AirAsia CourierWith Air Asia Courier, the courier rates argon 50% lower than the nigh competitor prices. It has two main services, that is Delivery to Door and aerodrome to Airport services. AirAsia RedTix An online ticket service in which customers can buy tickets for upcoming riotous events, theatre shows, and many more. Air Asia RedTix partners with premier event organiz ers to bring customers the human race of high class performances and entertainments. Red MegastoreA merchandise service from Air Asia in which you can browse and shop for exclusive merchandise from the comforts of your home. scoop shovel Air Asia merchandise, collectibles, exclusive cosmetics and fragrances are available for customers to choose from. AirAsia. cafeThis is an in-flight experience that is oddly tailored to cater to the needs of the customers needs and expectations. Food and Beverages, AirAsia Merchandise, and in flight entertainment. Figure 8 Product & Services of Air Asia (Accessed on twenty-fifth May 2010) http//www. redmegastore. com/webshaper/store/viewCat. asp 3. 0 Mega Environment Mega environment are the general condition outside an organization. Mega environment have 5 elements.These are Technological, Economic, Legal Political, mixer culture and International. In this particular time our base will be explaining about Technological and Social Culture. 3. 1 Social/Culture Brand culture With the tagline Now everyone can fly, Air Asias philosophy of low fares is aimed to make flying affordable for everyone. Air Asia also aims at making travel easy, convenient and fun for its guests Malaysia is a multiracial country, boasting races of Malays, Chinese, Indians and others. Malaysias state religion is Islam, but community are free to choose their religion.Malay is the official language in Malaysia, as English is also widely used. Fernandess management expression to build on the basis of culture, creating a strong brand, and usinghis own peculiar way. He stressed that the departments are closely linked, and also the importance of distinguishing. He explained in the aviation industry, The pilots think they are God, and also the engineers as these are very important people. Air Asias philosophy is not exclusively affordable flights, but also interesting and fun experience in each flight.